Email & SMS Marketing and Automation

We like to think of email & SMS as the most direct line to your hottest leads. When you send a text or an email, you’re landing directly in your customer’s pocket.

CRM is your most profitable channel, for a few reasons:

  1. Your contacts are opted-in and ready to shop. They’re already in the consideration phase, or

  2. They’re returning customers, so they’re actually bringing your cost per acquisition down and your customer lifetime value up

  3. You’re not paying per click or impression. Most of the time, you’re actually paying per contact or per send, which means if you’re strategic with your segmentation (we can help here), your ROI can be 10x your ROAS

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CRM Services

  • You know you need to zoom out and create a full-cycle email & SMS strategy, but have no idea where to start. It’s scary! We get it! We’ll map out every touchpoint your contact needs to convert, time and again.

  • Do people keep telling you to stop blast sending to your entire list, but failing to tell you how to properly segment your database to maximise value? Let us help you!

  • If you’ve got all the smarts but lack on the creative side, or you just don’t have the time, hand us the reins. We’ll provide copy that converts, and designs to delight even the most sceptical of contacts.

  • Haven’t got a minute to scratch yourself? You’ve come to the right place! We’re here to do it all. Let us manage everything for you, from email flow creation & optimisation to monthly campaign creative, sends and database management.

OUR PARTNERS

Our Process

Strategy

We’ll map out your ideal customer journey, leveraging your brand DNA, product offering and customer retention goals.

Just after campaign assistance? We’re all about keeping your database up to date and excited to hear from you. We’ll map out a monthly cadence of campaigns that touch on your brand’s key pillars and align with your marketing calendar.

Execution

Working closely with you, we’ll provide end-to-end campaign & automation creative that both meets industry best practices and aligns with your brand.

Want to speak to a specific customer group? We’ll create bespoke customer segments guided by winning formulas to understand the spread of your database and hit them with the messaging they want to receive.

Refinement

We’re not just going to set-and-forget. Our CRM service is all about continual optimisation and refinement.

Alongside your monthly campaigns or once-off flows, we’ll do in-depth analysis of every metric to identify areas for improvement. What does that mean? Optimising creative, send times, personalisations & more to ensure your brand’s CRM is evolving as your customer base does.